The 26-year-old golf professional Daniel Berger is considered one of the most promising talents on the PGA TOUR. Daniel Berger made his transition to the pros in 2013, winning the “Rookie of the Year” award on the PGA TOUR 2014-2015 and has since been able to consolidate his status as a shooting star among the top players. He continued his rookie success at the PGA TOUR 2015-16, where he won his first title at FedEx. St. Jude Classic.
In addition to his victory in Memphis, Berger also recorded five top 10 finishes and qualified for the TOUR Championship for the second year in a row. In 2017, he became one of Lacoste’s brand ambassadors, both on and off the golf course.
“I feel honoured to represent Lacoste and to be part of a truly legendary sports brand,” said Berger. “We are proud to welcome Daniel Berger to the Lacoste team. He perfectly embodies the brand’s values: casual elegance and joie de vivre”, explained Thierry Guibert, CEO of the Lacoste Group. “This partnership is part of Lacoste’s global golf strategy in North America and will help to expand and strengthen our brand’s presence in this region”.
As part of the Lacoste Golf Team, which includes some of the best players, Daniel Berger will be helping the brand to attract attention at various tournaments around the world. Lacoste is deeply rooted in the world of sport and is currently represented by over 100 tennis and golf champions from over 20 countries.